The Ravens’ second Super Bowl victory was a bigger hit in Baltimore than the first.
Sunday’s Ravens/49ers Super Bowl XLVII earned a 59.6 rating in Baltimore, up 19% from Super Bowl XXXV between the Ravens and Giants in 2001 (49.9). Baltimore was the top market for this year’s game.
The game earned a 49.0 rating in the Bay Area, down 3% from the 49ers’ most recent appearance in the Super Bowl — Super Bowl XXIX against the Chargers in 1995 (50.5). The Raiders’ last Super Bowl appearance, Super Bowl XXXVII against the Buccaneers in 2003, earned a 49.1.
Host market New Orleans ranked second among metered markets with a 57.1 — up 1% from last year’s host-market Indianapolis (56.4), and up 6% from 2011 host-market Dallas (53.7). The 57.1 is the second-best ever for the Super Bowl in a host market.
Of course, New Orleans is such a small television market that Sunday’s 57.1 equaled only 366,000 TV homes — down 41% from Indianapolis last year (626K) and down 74% from Dallas in 2011 (1.4M).
The other markets in the top ten were Washington, D.C. (56.9), Norfolk, VA (55.8), Dayton, OH (54.6), Columbus, OH (54.3), Indianapolis (54.2), Richmond, VA (53.7), Milwaukee (53.4) and Jacksonville (53.3).
(Sunday’s local numbers from CBS Press Express; San Fran numbers from Fang’s Bites)
