Weekend ratings.

For an NFL game, the Pro Bowl did horribly, scoring a 5.1 overnight. For the Pro Bowl, however, the rating was just fine — and the number of viewers will likely be higher than the amount from last year’s game (which was televised on ESPN).
ABC’s NBA doubleheader was down slightly from last year. Lakers/Cavaliers was even from the comparable Heat/Pistons game in ’06, with a 3.1 overnight, but down 11 percent from a Lakers/Cavaliers game on the comparable date in 2005. Spurs/Heat was down 7 percent from regional action in 2006, going from a 2.6 to a 2.4, and down 14 percent from a Spurs/Heat game on the comparable date in 2005.
Ominous: NBC’s NHL coverage drew a 0.9 overnight rating with a 2 share, lower than the rating for CBS’ presentation of Amp’d Mobile AMA Supercross and bull riding on NBC.
NASCAR did as well as can be expected, considering that neither the Bud Shootout or Daytona qualifying are marquee events; the Budweiser Shootout drew a 4.2 overnight on Saturday night, helping FOX to a first place finish among 18-49s, while Daytona qualifying drew a 2.5 overnight — one of the rare NASCAR events that got outdrawn by an NBA game.
Considering the large amount of games available, and the resulting fragmented audience, its no surprise that college basketball regular season games get poor ratings. CBS drew a 1.6 and ABC drew a 1.2 for college basketball action on Saturday, while UConn/Georgia Tech scored a 1.2 rating on Sunday — exactly half the rating of the competing NBA game (Spurs/Heat).

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