Three years after winning a bidding war for Olympic television rights, NBC did not wait for the event to hit the open market again.
NBC Sports and the International Olympic Committee announced Wednesday that they agreed to a media rights extension that will keep the Olympic Games on the NBC family of networks through 2032. NBC already owned Olympic TV rights through 2020 after outbidding ESPN and Fox Sports in 2011.
The extension, which runs from 2021-32, is worth $7.65 billion according to NBC and the IOC. The current deal, which went into effect this year, is worth $4.38 billion.
The NBC family of networks now owns the rights to the next nine Olympic Games. By the end of this deal, NBC will have aired sixteen consecutive Olympics, and it will have been 34 years since the last non-NBC Olympic telecast.
(Wed. news from NBC Sports Group Press Box)
