ESPN will air the annual Nathan’s Hot Dog Eating Contest for an additional decade. In other news, CBS is charging a high price for ads during Thursday Night Football, and ESPN has canceled its NASCAR studio show.
ESPN to Air Hot Dog Contest Through 2024
- ESPN will continue to air the Nathan’s Hot Dog Eating Contest for an additional ten years after reaching an extension with Major League Eating. By the time the agreement expires in 2024, ESPN will have aired the event for 21 consecutive years. (ESPN Media Zone)
CBS Charging $600K Per Spot For Thursday Night Football
- CBS is seeking $600,000 per 30-second spot for Thursday Night Football games simulcast on CBS and NFL Network, Sports Business Journal reported this week. That surpasses Monday Night Football on ESPN ($500K) but trails Sunday Night Football on NBC ($700K). The fee does not apply to games airing only on NFL Network. (Sports Business Journal)
ESPN Cancels NASCAR Studio Show
- ESPN recently canceled its daily NASCAR news program NASCAR Now. The show went on hiatus at the start of the World Cup and according to The Sporting News “will not return.” NASCAR Now premiered in 2007, when ESPN resumed airing NASCAR races. The network is in its final year of NASCAR coverage. (The Sporting News)
