The 18-49 demographic is one of the most important in television, and from an advertising standpoint a better indicator of a sport’s health — and worth — than the overall television ratings.
With that being said, here are the ratings from the 18-49 demographic for the 2006 NBA Finals, 2006 World Series and 2007 Bowl Championship Series.
2006 NBA Finals on ABC
Game 1: 4.8 rating, 6.2 million viewers, #3 ranked program for the week in the demo.
Game 2: 5.3 rating, 6.9 million viewers, #2 ranked program for the week in the demo.
Game 3: 5.1 rating, 6.6 million viewers, #2 ranked program for the week in the demo.
Game 4: 4.6 rating, 6.0 million viewers, #3 ranked program for the week in the demo.
Game 5: 5.9 rating, 7.7 million viewers, #1 ranked program for the week in the demo.
Game 6: 6.5 rating, 8.4 million viewers, #1 ranked program for the week in the demo.
2006 World Series on FOX
(ratings for Game 1 not available)
Game 2: 5.9 rating, 7.6 million viewers, #6 ranked program for the week in the demo.
Game 3: 4.8 rating, 6.3 million viewers, #15 ranked program for the week in the demo.
Game 4: 5.1 rating, 6.7 million viewers, #10 ranked program for the week in the demo.
Game 5: 5.0 rating, 6.5 million viewers, #12 ranked program for the week in the demo.
2007 Bowl Championship Series on FOX
(ratings for Rose Bowl on ABC not available)
Fiesta: 4.9 rating, 6.4 million viewers, #10 ranked program for the week in the demo.
Orange: 3.8 rating, 5.0 million viewers, #22 ranked program for the week in the demo.
Sugar: 5.2 rating, 6.7 million viewers, #7 ranked program for the week in the demo.
Champ.: 10.6 rating, 13.8 million viewers, #1 ranked program for the week in the demo.
Information collected from Media Life Magazine.
Ratings for Game 1 of the 2006 World Series were unavaliable, as the rating failed to crack the Top 25 programs in the 18-49 demo.
Ratings for the 2007 Rose Bowl on ABC were unavaliable, as that game aired in the afternoon. The Media Life Magazine list of Top 25 programs in the 18-49 demo only includes prime time telecasts.
