The Super Bowl halftime show had a modest increase in overnight ratings. In related news, the Super Bowl postgame also had a modest increase, and The Blacklist scored the best lead-out numbers in three years.
Super Bowl Halftime Show Up Over Previous Years
- NBC’s Super Bowl coverage earned a 50.8 overnight rating from 8-8:30 PM ET, when pop singer Katy Perry performed in the halftime show. The 50.8 marks a 5% improvement over both Bruno Mars‘ performance last year (48.6) and Beyoncé Knowles‘ performance in 2013 (48.2). Overnights for the halftime show have now improved in each of the past four years. (Sports Business Daily)
Postgame Up Slightly on NBC, Double-Digits on ESPN
- The Super Bowl postgame show drew a 30.6 overnight on NBC, according to ShowBuzz Daily — up 4% from last year on FOX (29.3) but down 12% from 2013 on CBS (34.5). Keep in mind last year’s postgame took place after extensive garbage time. On ESPN, NFL Primetime drew a 1.7 overnight (+31%) and SportsCenter drew a 1.4 (+17%). (ShowBuzz Daily, ESPN)
The Blacklist Scores Highest Lead-Out Rating Since 2012
- The Super Bowl lead-out program, a new episode of the NBC drama The Blacklist, drew a 13.5 overnight rating — up 9% from New Girl on FOX last year (12.4) and up 13% from Elementary on CBS in 2012 (12.0). Compared to NBC’s last lead-out show in 2012, the reality show The Voice, the overnight declined 33% from a 20.1. (NBC via TV By the Numbers)
