Ratings and viewership for the Super Bowl halftime show were the highest in at least 24 years. In other news, the Super Bowl postgame show scored its best numbers in three years, and NBC’s lead-out show hit a 12-year low among adults 18-49.
Super Bowl Halftime Show Hits High
- NBC drew a 48.2 final rating and 118.5 million viewers for Super Bowl coverage from 8-8:30 PM ET, which featured the Katy Perry halftime performance — up 2% in ratings and 3% in viewership from Bruno Mars‘ performance last year (47.2, 115.3M) and the highest rated, most-watched halftime segment since at least 1991. The halftime show was the second-most watched half-hour of the telecast, trailing only coverage from 9:30-10 PM ET (119.2M). (via NBC Sports Group Press Box)
Postgame Best in Three Years
- The Super Bowl postgame show drew a 31.1 final rating and 72.5 million viewers, up 10% in ratings and viewership from last year (28.3, 65.8M) and up 8% and 15%, respectively, from 2013 (28.7, 63.3M). The telecast ranks as the highest rated and most-watched Super Bowl postgame since NBC last aired the event three years ago (33.7, 76.8M). (via Media Life Magazine)
The Blacklist Solid Overall, But Low Among Adults 18-49
- This year’s Super Bowl lead-out program, the NBC drama The Blacklist, drew a 13.2 final rating and 25.7 million viewers — up 7% in ratings and down 2% in viewership from New Girl on FOX last year (12.4, 26.3M) and up 18% and 24%, respectively, from Elementary on CBS in 2013 (11.6, 20.8M). The show had an 8.4 rating among adults 18-49, ahead of only Elementary (7.8) as the worst for a Super Bowl lead-out since Alias on ABC in 2003 (8.2). (via Media Life Magazine)
