NFL Network scored a big increase in viewership for Saturday’s Steelers/Bills preseason game. In other news, the Yankees/Red Sox rivalry gave Monday Night Baseball a double-digit bump, and the Royals and Cardinals both set local ratings records last month.
Big Jump For Steelers/Bills on NFL Network
- Saturday’s Steelers/Bills NFL preseason game earned 1.7 million viewers on NFL Network, up 78% from Buccaneers/Bills last year (962K) and up 43% from Bills/Washington in 2013 (1.2M). The game ranks fifth out of the 11 live preseason telecasts on NFL Network this year. (via ShowBuzz Daily)
Yankees/Red Sox Boosts Monday Night Baseball
- The Yankees/Red Sox Monday Night Baseball game drew 1.1 million viewers on ESPN, up 16% from Yankees/Royals last year (915K) but down 20% from Reds/Cardinals in 2013 (1.3M). Excluding Sunday night games, the Red Sox’ win ranks as the third-most watched telecast of the season on cable. Only Tigers/Royals three weeks earlier and Indians/Astros on Opening Day drew a larger audience. (via ShowBuzz Daily)
Royals, Cardinals, Set Local Records in August
- Kansas City Royals Major League Baseball games averaged a 13.3 rating on Fox Sports Kansas City during the month of August, while St. Louis Cardinals games averaged an 11.0 on FS Midwest — both records for a single month on the respective networks. So far this season, the Royals have averaged a 12.4 rating and the Cardinals a 10.0. (kansascity.com, bizjournals.com)
