After an increase in the overnights, an unappealing Monday Night Football matchup finished with a three-year low in the final nationals.
The Week 12 Ravens/Browns Monday Night Football game earned a 6.5 final rating and 10.1 million viewers on ESPN, down 3% in ratings and 7% in viewership from Ravens/Saints last year (6.7, 10.9M) and down 21% and 23%, respectively, from 49ers/Washington in 2013 (8.2, 13.2M).
Ratings and viewership peaked at a 7.3 and 11.2 million from 11:30-11:45 PM ET, as the Ravens pulled off a ‘Kick Six’ to win the game.
Not surprisingly, given the teams’ poor records and the absence of QBs Joe Flacco and Johnny Manziel, Ravens/Browns ranks as the lowest rated and least-watched Monday Night Football telecast in nearly three years — since Falcons/Lions in Week 16 of the 2012 season, which aired on a Saturday night (6.0, 9.7M).
Excluding the anomalous 2012 telecast, the only MNF game on ESPN that did not actually air on a Monday, ratings and viewership were the lowest in four years — since Rams/Seahawks in Week 14 of the 2011 season (6.2, 9.9M).
MNF had a 3.4 rating among adults 18-49, down 11% from last year (3.8), down 31% from 2013 (4.9) and a season-low. Despite the low numbers, it was still the top program of the night on television, comfortably ahead of The Voice on NBC (2.8).
(Mon. numbers from ESPN, with additional info from ShowBuzz Daily)
