With the featured game a rout, the NFL national window still posted strong numbers on FOX.
The Week 16 NFL national window, featuring Packers/Cardinals in 92% of markets, drew a 15.5 final rating and 27.8 million viewers on FOX last Sunday — up 2% in ratings and 7% in viewership from coverage featuring Colts/Cowboys last year (15.2, 25.9M) and up 9% and 15%, respectively, from coverage featuring Patriots/Ravens in 2013 (14.2, 24.2M). Those telecasts aired on CBS.
Despite the Cardinals’ 30-point win, the telecast scored the sixth-largest NFL audience of the season and tied the sixth-highest rating. FOX has now aired four of the six most-watched windows, and six of the top ten.
As usual, the NFL national window topped NBC’s Sunday Night Football in ratings (15.5 to 10.4), viewership (27.8M to 17.9M) and the adults 18-49 demographic (8.3 to 5.8). In sixteen weeks this season, the national window has outdrawn SNF fourteen times in ratings, fifteen times in viewership, and nine times in the demo.
(Sun. numbers via Programming Insider)
