- Sunday’s USA/Canada men’s hockey game drew a 14.6 rating on MSNBC in Buffalo, topping the 13.4 rating NBC drew for its coverage of skiing and figure skating. (The Buffalo News, via Puck The Media)
- Through Thursday, USA Network averaged 1.7 million viewers for its coverage of the 2010 Winter Olympics — up 7% from comparable programming last year, and up 20% from programming during the previous four weeks. Meanwhile, cable news nets CNBC and MSNBC are averaging 788,000 and 608,000 viewers, respectively. (Sports Media News)
- Despite being tape delayed, NBC’s primetime coverage of the 2010 Winter Olympics averaged a 19.9/33 rating in the Mountain Time Zone through Saturday, the highest average for the Olympics in any time zone. The Pacific Time Zone ranks second, with a 16.4/30. Meanwhile, the Eastern Time Zone — where some primetime coverage airs live — ranks last, with a 15.8/25. (TV By The Numbers)
Netflix officially announces expanded NFL deal
The NFL has officially reached a new deal with Netflix that will see the streamer bookend the season.
