Overnight ratings hit a 9-year high for the final round of The Masters, but remained well below record levels.
CBS drew a 12.0 overnight rating for final round coverage of The Masters on Sunday, won by Phil Mickelson. The 12.0 is up 36% from last year (8.8), up 35% from 2008 (8.9) and up 32% from 2007 (9.1).
This marks the highest overnight for the final round of The Masters since Tiger Woods‘ victory in ’01 (12.9).
Additionally, this is the first time since ’05 that final round coverage has drawn at least a 10.0 overnight.
Despite the increase, Sunday’s final round is unlikely to finish with the record ratings that had been anticipated. The 12.0 overnight rating is well below the record 15.8 final round coverage drew in ’97.
Excluding the NFL and the Olympics, Sunday’s final round drew the fourth-highest overnight rating of any sporting event in 2010 — behind only the BCS National Championship Game (18.2), the Duke/Butler Men’s Basketball National Championship Game (16.0) and the Rose Bowl (13.8).
Overnight Ratings For Final Round of The Masters Since ’96
(Sports Business Daily)
