CBS is off to the best start for the NFL’s AFC broadcast package in more than a decade.
Through Week 4, CBS averaged an 11.3 rating and 18.699 million viewers for NFL coverage, up 18% in ratings and 19% in viewership from last year (9.6, 15.757 mil).
This marks the highest average rating for the NFL’s AFC broadcast package through this point of the season since 1994 — and the highest average viewership since at least 1987, which is as far back as CBS records go.
Ratings and viewership increased for the network’s most recent telecast, Sunday’s Week 4 singleheader.
The telecast, which featured Ravens/Steelers, drew a 10.6 final rating and 17.606 million viewers — up 5% in ratings and 6% in viewership from Week 4 last year (BAL/NE*: 10.1, 16.558 mil), and up 56% and 62%, respectively, from Week 4 in 2008 (SD/OAK*: 6.8, 10.880 mil).
Asterisk (*) indicates featured game of window.
(CBS press release from Fang’s Bites; Sports Business Daily)
