Mexico’s first match of the Gold Cup topped every one of its matches during the Confederations Cup.
Sunday’s Mexico-El Salvador CONCACAF Gold Cup match had 3.5 million viewers on Univision, up 9% from Mexico’s 2015 opener against Cuba, which aired on a weeknight on UniMas (3.2M) and up 6% from the team’s 2013 opener against Panama (3.3M).
It was the most-watched Mexico Gold Cup opener since 2011 against the same El Salvador squad (4.2M).
El Tri’s win earned a larger audience than any match of the recently completed Confederations Cup. The most-watched telecast of that tournament — Mexico’s opener against Portugal — had 2.4 million on Telemundo.
English-language coverage of the match had 403,000 on Fox Sports 1, up 31% from Mexico-Cuba in ’15 (308K).
Shifting to the United States, the USMNT’s Gold Cup opener against Panama had a 0.7 final rating and 1.2 million viewers on the FOX broadcast network Saturday afternoon — a record for the Gold Cup group stage on the Fox Sports family of networks. Compared to the 2015 U.S. opener against Honduras, which aired on a weeknight on FS1, ratings increased a tick and viewership 22% from a 0.6 and 986,000.
Figures for Spanish-language coverage were not immediately available.
[Wknd. numbers from Univision PR/Twitter 7.12, ShowBuzz Daily 7.11]
