Swapping out Mexico for the United States resulted in a big shift in viewership for the Gold Cup final.
The match portion of Wednesday’s United States-Jamaica CONCACAF Gold Cup final earned 2.5 million viewers on Univision, down 58% from Mexico-Jamaica in 2015 (6.0M), but up 9% from the last non-Mexico final, U.S.-Panama in 2013 (2.3M).
Excluding U.S.-Mexico matches, it was the most-watched USMNT Gold Cup match on any network since the team’s 2011 semifinal against Panama (3.2M).
English-language coverage on Fox Sports 1 pulled a 1.0 final rating and 1.8 million viewers, figures that include prematch coverage — up 150% in ratings and 117% in viewership from the 2015 final (0.4, 818K) but down 17% and 16% respectively from the 2013 final, which aired on the FOX broadcast network (1.2, 2.1M).
Streaming coverage of the match had 72,000 viewers on Fox Sports GO, the platform’s largest soccer audience. Univision did not disclose its comparable streaming numbers in a Friday press release.
Overall, the Gold Cup averaged 1.4 million viewers on the Univision family of networks — down 30% from 2015 (2.0M). Despite the drop, it outdrew Telemundo’s coverage of the recent FIFA Confederations Cup by 23% (1.2M). Averages for Fox Sports were not immediately available.
[Numbers from Univision, Fox Sports PR 7.28, Programming Insider 7.27]
