The Packers and Steelers’ home markets finished in a tie for the second-best local Super Bowl rating of all time.
Sunday’s Super Bowl XLV drew a 59.7 overnight rating in both Pittsburgh and Milwaukee, the second-highest local rating ever for the game in any market. The highest local rating is a 63.0 for the Bears’ Super Bowl XX victory in Chicago.
In host-city Dallas, the game drew a 53.7 rating, the fourth-highest ever for a Super Bowl host city, and the second-highest for a host city whose team was not playing in the game.
The game performed exceptionally well in the nation’s top three television markets.
In Chicago, the Packers’ Super Bowl victory drew a higher rating (51.4) than the Bears’ loss in Super Bowl XLI four years earlier (IND/CHI: 50.2).
Excluding games involving their home teams, the New York (42.6) and Los Angeles (40.1) drew their highest Super Bowl ratings in 28 and 13 years, respectively.
(FOX press release from TV By the Numbers)
