Recent sports TV ratings news, including the WNBA regular season on NBA TV, golf’s American Century Championship on NBC, and live coverage of the World Series of Poker on ESPN and ESPN2.
- WNBA Games Averaging 50K Viewers on NBA TV: NBA TV averaged 50,000 viewers for regular season WNBA games through the league’s All-Star break. Of note, five of the network’s 25 games have aired on weekday afternoons, including an 11:30 AM start for Dream/Mystics last Wednesday. For perspective, NBA TV averaged 253,000 viewers for regular season NBA games during the 2010-11 season. (Turner Sports)
- American Century Championship Up From ’10: Final round coverage of the American Century Championship earned a 0.7 U.S. rating and 1.007 million viewers on NBC July 17, flat in ratings and up 7% in viewership from last year (0.7, 940K), but down 30% and 27%, respectively, from 2009 (1.0, 1.373M). Third round action the previous day drew a 0.6 and 851,000 viewers, up 20% in ratings and viewership from last year (0.5, 707K), but down 33% in both measures compared to 2009 (0.9, 1.266M). (Sports Business Daily)
- WSOP Averages Over 400K on ESPN2: Live coverage of the 2011 World Series of Poker Main Event averaged a 0.30 U.S. rating and 415,000 viewers on ESPN2 (ten telecasts) and a 0.47 and 646,000 on ESPN (one telecast). (ESPN)
