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Home › Linear Media › Disney › ESPN › News: Vitale, Dickerson, Nielsen

News: Vitale, Dickerson, Nielsen

by Jon Lewis
5 years ago
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INDIANAPOLIS, IN - NOVEMBER 06: ESPN broadcaster Dick Vitale on the court before the State Farm Champions Classic basketball game between the Michigan State Spartans and Kansas Jayhawks on November 6, 2018, at Bankers Life Fieldhouse in Indianapolis, IN. (Photo by Zach Bolinger/Icon Sportswire)

INDIANAPOLIS, IN - NOVEMBER 06: ESPN broadcaster Dick Vitale on the court before the State Farm Champions Classic basketball game between the Michigan State Spartans and Kansas Jayhawks on November 6, 2018, at Bankers Life Fieldhouse in Indianapolis, IN. (Photo by Zach Bolinger/Icon Sportswire)

Dick Vitale is taking time off due to a vocal cord issue that he says is not life-threatening. Plus: news on the passing of ESPN reporter Jeff Dickerson. Also: Nielsen has admitted undercounting viewership in September of last year.

Vitale taking time off to rest voice

ESPN college basketball analyst Dick Vitale is taking a leave of absence from the broadcast booth due to a vocal cord issue unrelated to his ongoing battle with lymphoma. In a statement released through ESPN earlier this week, Vitale said that the he has a precancerous dysplasia on his vocal cords that is not life-threatening, but will require him to rest his voice.

Vitale previously underwent surgery to remove ulcers from his vocal cords in 2007, which caused him to miss game assignments for the first time in his decades-long tenure with ESPN.

In his statement this week, Vitale said that he has made “fantastic progress” in his cancer treatment. [ESPN PR]

ESPN reporter Dickerson, 44, passes away

ESPN NFL reporter Jeff Dickerson died of cancer this week at 44. Dickerson had been with ESPN since 2001 and was a regular presence on the company’s various studio shows. He also hosted an ESPN Radio show and worked on local Chicago television covering the Bears and Loyola-Chicago men’s basketball team.

Dickerson’s death came just two years after his wife Caitlin died at 36 of melanoma. A GoFundMe for his 11-year-old son Parker has already raised more than $1 million. [ESPN.com 12.28]

Nielsen admits undercounting out-of-home audience last year

Nielsen said last week that it undercounted out-of-home viewing starting in September of last year and will reissue data from the affected months, just the latest admission of error from the beleaguered measurement company. Nielsen previously admitted to undercounting ratings in February of 2020 and has been widely criticized for failing to maintain the quality of its measurement panel throughout that year. It lost its accreditation by the Media Research Council in September of this year.

Recall that the fall of 2020 included an unusually high number of sporting events, from the usual (NFL and college football) to the highly unusual (NBA and NHL playoffs, Kentucky Derby, and golf’s U.S. Open).

It should be noted that September 2020 was the first month in which Nielsen began incorporating out-of-home viewing into its final nationals. The company had initially sought to delay the addition of OOH viewing, but relented upon pushback from the networks. [Variety 12.22]

Tags: College Basketball BroadcastersCollege Basketball on ESPNESPN ReportersNews about NielsenNFL on ESPN
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Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
logoMixed Doubles
Last week’s U.S. Open mixed doubles semifinals and final averaged 492,000 viewers, up 43% from last year, which was the first year of the revamped mixed doubles tournament. That figure includes 552,000 for the final. Read more
logoNew Hampshire
NASCAR Cup Series racing from New Hampshire averaged a 0.9 rating and 1.69 million viewers on USA Network a week ago Sunday, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 1.0 and 1.79 million per the prior panel-only metric that NASCAR now reports for its races — both up from last year, when the race averaged a 0.7 and 1.29 million opposite NFL games. Read more
logoBMW Championship
Final round coverage of the PGA Tour BMW Championship averaged a 2.2 rating and 3.85 million viewers on CBS a week ago Sunday, marking the largest audience for the tournament since the inaugural edition in 2007, won by Tiger Woods. Read more
logoNFL Preseason Week 2
FOX topped Week 2 of the NFL preseason with a 2.6 rating and 4.90 million viewers for a Sunday night Seahawks-Titans game August 23, down from the network’s lone preseason game last year, a higher-profile pairing of the Bears and Bills in the same Sunday night window (5.1M). Read more
logoLittle League Classic and more MLB
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more
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