The downward trend for the NFL on CBS continued Sunday, as the network’s national window was off double-digits compared to last year.
The Week 4 NFL national window, featuring Broncos/Packers, earned a 13.6 overnight rating on CBS Sunday afternoon — down 14% from last year (PHI/WSH*: 15.9, FOX), and down 10% from 2009 (DAL/DEN*: 15.1, FOX).
The 13.6 is the lowest overnight for the 4:15 PM national window since Week 3 in 2009 (PIT/CIN*: 12.6, CBS).
The telecast was outdrawn by the singleheader window on FOX (DET/DAL*: 14.9), marking the third time in four weeks this season that the national window did not earn the week’s highest overnight.
Earlier in the day, regional action including Steelers/Texans drew a 9.3 overnight, even with last year (CAR/NO*: 9.3, FOX), and up 6% from 2009 (NYG/KC*: 8.8, FOX).
So far this season, four of the six NFL telecast windows on CBS have had declines in overnights compared to last year, while the two other telecasts have been flat.
(This week’s numbers from Houston Chronicle)
