Archive for July 23rd, 2007

NASCAR takes over ESPN.

ESPN will air 66 hours of NASCAR this week, in advance of the network’s first NEXTEL Cup telecast in seven years. As part of “ESPN Ultimate NASCAR Week”, NASCAR Now will take over the 5:00 [...]

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Overnight (metered-market) ratings by timeslot: 8:00 AM – 3:00 PM Sunday.4.1/12: British Open on ABC, Final round0.6/2: Cycling on CBS, Tour de France highlights0.5/1: American Le Mans Series on CBS, Acura Sports Car Challenge of [...]

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Beckham debut draws 1.2 overnight.

The debut of David Beckham in Major League Soccer drew a 1.2 overnight rating on ESPN Saturday night. “If the rating holds“, the exhibition match between Chelsea FC and the L.A. Galaxy will be the [...]

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