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‘Bones’ and ‘CSI: NY’ No Match For NBA on TNT

November 2, 2011 7:17 PM 1 comment

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To the surprise of no one, Tuesday’s NBA replacement programming on TNT was down significantly from last year’s record-setting Opening Night.

TNT averaged a 0.7 U.S. rating and 1.025 million viewers for NBA replacement programming Tuesday night (8 PM-1 AM ET), down 80% in ratings and 81% in viewership from last year’s NBA Opening Night doubleheader (3.5, 5.493M) — the most-viewed Opening Night ever — and down 70% and 72%, respectively, from the 2009 NBA Opening Night doubleheader (2.3, 3.676M).

Tuesday’s line-up included reruns of Bones and CSI: New York. Originally, TNT was to air Bulls/Mavericks at 8 PM and Thunder/Lakers at 10:30 PM.

From 8-11 PM, TNT averaged a 0.8 and 1.172 million, down 83% in ratings and 84% in viewership from Heat/Celtics in a similar timeslot last year (4.6, 7.433M), and down 69% and 71%, respectively, from Celtics/Cavaliers in 2009 (2.6, 4.021M).

Last year’s Heat/Celtics game was the most-viewed NBA regular season game in the history of cable television.

NBA Commissioner David Stern and the 29 team owners elected to cancel the first month of the NBA season in October. The league began a lockout of players on July 1, the fourth lockout in the past sixteen years, and the second-longest in league history.

(Turner)

  • JakeFrankie

    NBA is a very good National draw on TNT and ESPN. People can say what they want about the regular season, NBA even in 2007 had very good cable ratings. NBA has a history of always being a good National draw, Local ratings are very good too. But the National one’s are always good draws.

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