The 2012 IndyCar Series season was not much of a success for broadcast partners ABC and NBC Sports Network.
NBC Sports Network averaged 292,000 viewers for IndyCar coverage during the 2012 season, according to Sports Business Journal, down 27% from last year (402K).
This season was the least-viewed on NBCSN, which began televising IndyCar coverage in 2009.
ABC, meanwhile, averaged 2.5 million viewers for coverage this season — down 17% from last year. Four of the six races on ABC failed to draw even 1% of U.S. TV homes.
The only exceptions were the Indy 500 (4.3) and the June 16 race from Milwaukee (1.0), which due to rain delays aired for only an hour on ABC.
(This year’s numbers from Sports Business Journal, with additional information from ESPN)
