Week 2 Wrap: Lions/Niners Earns Smallest Week 2 “SNF” Audience Since 2008


The latest edition of “Sunday Night Football” could not quite compare to previous years.

The Week 2 Lions/49ers “Sunday Night Football” game drew a 12.9 final rating and 21.334 million viewers on NBC, down 10% in ratings and 9% in viewership from Eagles/Falcons last year (14.3, 23.424M), and down 7% and 8%, respectively, from Giants/Colts in 2010 (13.8, 23.100M).

The game ranks as the lowest rated and least-viewed Week 2 edition of “SNF” since Steelers/Browns in 2008 (10.8, 17.834M). With that said, the game also ranks as the fourth-most viewed Week 2 game in primetime since the 1999-2000 season.

In the adults 18-49 demographic, the game earned an 8.9 rating — down 11% from last year (10.0), and down 3% from 2010 (9.2).

Not surprisingly, considering the level of competition, Lions/49ers was the top primetime program of the week on broadcast in household ratings, P2+ viewership and the adults 18-49 demographic. Keep in mind the list does not include afternoon programs.

(Sunday’s numbers from Media Life Magazine, with additional information from NBC Universal Media Village)