More Bowls: New Orleans Bowl Hits Multi-Year High (Also: Hawaii, Little Caesars Bowls)


The New Orleans Bowl attracted its largest audience in years. In other news, the Hawaii Bowl hit a five-year low, and the Little Caesars Bowl hit a three-year high.

  • New Orleans Bowl Best in At Least Six Years: Saturday’s Louisiana-Lafayette/East Carolina New Orleans Bowl drew 2.6 million viewers on ESPN, up 12% from UL-Lafayette/San Diego State last year (2.3M), up 26% from Troy/Ohio in 2010 (2.096M), and the largest audience for the game since at least 2006 (viewership prior to 2007 was not available). (Sat. numbers from Son of the Bronx)
  • Slight Drop For Hawaii Bowl: The SMU/Fresno State Hawaii Bowl earned 2.4 million viewers on ESPN Christmas Eve, down 2% from Southern Mississippi/Nevada last year (2.5M), and down 34% from Tulsa/Hawaii in 2010 (3.7M). The game ranks as the least-viewed Hawaii Bowl since ECU/Boise State in 2007 (2.0M). (Mon. numbers from The Futon Critic)
  • Three-Year High For Little Caesars Bowl: ESPN drew 2.7 million viewers for Wednesday’s Western Kentucky/Central Michigan Little Caesars Bowl, up 7% from Purdue/Western Michigan last year (2.5M), up 23% from Florida International/Toledo in 2010 (2.2M), and the most-viewed edition of the game since Marshall/Ohio in 2010 (3.8M). (Wed. numbers from TV By the Numbers)
  • Steelbeard

    It’s East Carolina, not eastern.

    • Paulsen

      Thanks for catching that.