Primetime has been less of a showcase for the NFL this season.
The Week 5 Jets/Falcons “Monday Night Football” game drew a 7.5 U.S. rating and 11.4 million viewers on ESPN, down 17% in ratings and 19% in viewership from Jets/Texans last year (9.0, 14.1M), and down 27% and 30%, respectively, from Bears/Lions in 2011 (10.3, 16.4M).
Jets/Falcons ranks as the second-least viewed “MNF” telecast of the season, ahead of only the late night Chargers/Texans game in Week 1 (11.0M).
The last four “MNF” telecasts have had declines in viewership compared to last year. ESPN is not alone in having declines in primetime this season; all five “Sunday Night Football” games on NBC have dropped from last year.
Overall, 10 of 15 regularly scheduled primetime games this season on ESPN, NBC and NFL Network have had declines in viewership compared to last year.
Among adults 18-49, Jets/Falcons had a 4.4 rating — down 23% from last year (5.7), and down 36% from 2011 (6.9).
(Mon. viewership from The Futon Critic)