Ratings and viewership dropped by double-digits for the latest edition of the “UFC on FOX.” In other news, ABC had sizable declines for an NBA doubleheader last week, and the Oklahoma City Thunder topped “Bedlam” head-to-head.
- The tenth edition of the “UFC on FOX” earned a 1.9 final rating and 3.2 million viewers last Saturday, down 21% in ratings and 25% in viewership from “UFC on FOX 6″ last January (2.4, 4.2M), but up 12% in both measures from the network’s most recent UFC telecast in December (1.7, 2.8M). The last three UFC telecasts on FOX have failed to attract at least 2% of U.S. TV homes. (Sports Business Daily)
- ABC earned a 2.8 final rating and 4.4 million viewers for last Sunday’s Lakers/Knicks game, down 28% in ratings and 31% in viewership from Thunder/Lakers last year (3.9, 6.3M), and down 20% and 23%, respectively, from Bulls/Heat in 2012 (3.5, 5.7M). Spurs/Heat drew a 2.4 and 3.5 million earlier in the day, down 20% in ratings and 23% in viewership from last year’s Heat/Celtics game (3.0, 4.6M). (This year’s numbers from Sports Business Daily)
- Monday’s Hawks/Thunder NBA regular season game earned an 11.1 rating on Fox Sports Oklahoma, topping concurrent coverage of the Oklahoma State/Oklahoma college basketball game on ESPN (7.8). (The Oklahoman)