The Masters: CBS Averages Lowest Rating Since 1957; Sunday Ties 34-Year Low

Posted by | April 19, 2014 at 2:36 AM

Television ratings for the final round of The Masters tied the lowest mark in 34 years.

Final round coverage of The Masters earned a 6.8 final rating and just under 11.0 million viewers on CBS last Sunday, down 28% in ratings and 25% in viewership from last year (9.4, 14.7M) and down 15% and 19%, respectively, from 2012 (8.0, 13.5M).

This year’s final round tied 1993 as the lowest rated since 1980 (6.7) and the fourth-lowest rated since Nielsen began measuring The Masters in 1957. Only the 1980, 1961 (6.1) and 1957 (3.0) telecasts earned lower numbers.

Last Saturday’s third round action drew a 3.9 and 5.9 million viewers, down 33% in ratings and 31% in viewership from last year (5.8, 8.5M), and down 22% and 20%, respectively, from 2012 (5.0, 7.3M).

The 3.9 rating is the lowest for Saturday coverage since 1957 (1.2).

Overall, CBS had its lowest average rating for The Masters since 1957, when the network averaged a 3.4 rating for three days of coverage. The rough outing for CBS came on the heels of double-digit declines for first and second round coverage on ESPN.

Average Rating For The Masters on CBS, 1957-Present

(This year’s numbers from Sports Business Daily; ratings dating back to 1957 from CBS Press Express)

  • Howard Salwasser

    You can’t blame CBS(or ESPN) for the low numbers. People won’t watch golf if Tiger or Phil isn’t there.

    • Veronica

      Yep you got it right.

    • Papi (Red Shirt is the GOAT)

      Phil Mickelson “WAS” there in rounds 1 and 2 and Featured Prominently on TV in Rd 1 and the Television Ratings still Stunk.

      Sorry but That Phil Excuse goes for poor Masters Ratings goes right out the window base on those facts.

  • Jeff Johnson

    Mickelson being there days 1 and 2 had NOTHING to do with days 3 & 4! He “WASN’T” there those days, and being the weekend, that’s when most people can tune in. I don’t get your so-called logic because it makes no sense at all.