U.S. Open Final Round Earns Horrible 3.3 Overnight Rating

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Even by the standards of a lost season for professional golf, Sunday’s coverage of the U.S. Open did horribly.

Final round coverage of the U.S. Open drew a mere 3.3 overnight rating on NBC, down 46% from last year (6.1), down 50% from a primetime finish in 2012 (6.6), and the lowest overnight for the final round since at least 1996. The overnight is likely the lowest in U.S. Open history, though overnights prior to 1997 were not immediately available.

Sunday’s 3.3 overnight is the lowest for the final round of any major on broadcast television since the 2008 PGA Championship on CBS (3.0), which aired opposite the Olympic Games. Keep in mind the British Open has occasionally dipped lower on ESPN — though last year’s final round earned a 3.6.

The likely record-low for the U.S. Open comes on the heels of a poor performance for The Masters, which finished with its lowest two-day average since 1957.

Competition from the World Cup likely did not help NBC. The final round earned the same overnight as competing coverage of the France/Honduras match on ABC (3.3), and that does not factor in the Univision audience.

Saturday’s third round coverage drew a 2.6 overnight, down 41% from last year (4.4) and down 53% from 2012 (5.5).

(Wknd. overnights from Sports Business Daily)

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  • Robbie C

    Any news on what the Fox Sports 1 coverage got on Fox Sports 1??

  • U S Grant Wolfe

    Sat coverage 3hrs very poorly done.ESPN excellent job before will miss you’r insight.US OPEN LIKE to see you show all wk hard to get in.THANKS for your COVERAGE. JESUS LOVES YOU ALWAYS U S Grant.

  • clean317

    Everybody already knew who the winner was going to be even before the round started. It does not help things when there is no competition for the lead.