- Final round coverage of the U.S. Women’s Open drew a 0.9 final rating and 1.187 million viewers on NBC Sunday afternoon, down 25% in ratings and 31% in viewership from last year (1.2, 1.707 mil). Third round coverage on Saturday drew a 0.7 and 885,000 viewers, down 36% and 44%, respectively (1.1, 1.573 mil). (Sports Business Daily)
- Sunday’s final round of the John Deere Classic drew a 1.2 final rating and 1.812 million viewers on CBS, down 25% in ratings and 22% in viewership from third and final round coverage last year (1.6, 2.323 mil), and down 29% and 20%, respectively, from 2008 (1.7, 2.255 mil). Saturday’s third round action drew a 1.0 and 1.340 million viewers, up 25% in ratings from second round coverage last year (0.8, viewership unavailable), and down 9% and 8%, respectively, from 2008 (1.1, 1.459 mil). (Sports Business Daily)
- Tuesday’s MLB All-Star Game drew an 11.3 rating on WITI-TV in Milwaukee, down 37% from last year (17.9), and the lowest rating for the game in the market since 2005 (9.9). Milwaukee tied for ninth with Providence, RI. Monday’s Home Run Derby on ESPN drew an 8.6 in the market, behind only St. Louis (10.4) and Boston (9.5). (Milwaukee Journal-Sentinel, St. Louis Post-Dispatch)
Netflix officially announces expanded NFL deal
The NFL has officially reached a new deal with Netflix that will see the streamer bookend the season.
