Though down from last year, final round coverage of The Masters earned the second-largest audience for the event in ten years.
CBS drew a 9.5 fast-national rating and 15.257 million viewers for final round coverage of The Masters last Sunday, down 11% in ratings and 9% in viewership from last year (10.7, 16.676M), but up 15% and 7%, respectively, from 2009 (8.3, 14.303M).
This marks the second-most viewed final round of The Masters since 2001 (19.157M). Only last year’s aforementioned final round did better.
In addition, the 9.5 rating is the third-highest since 2001 (13.3), behind last year and 2005 (9.8).
Excluding years when Tiger Woods won the event, this marks the third-most viewed final round of the past sixteen years, behind only last year and 1998 (15.590M).
Third round action on April 9 earned a 6.5 and 9.486 million viewers, down 3% in ratings and 4% in viewership from last year (6.7, 9.897M), but up 23% and 17%, respectively, from 2009 (5.3, 8.135M).
The 6.5 rating is the second-highest for third-round coverage of the event since 2001 (7.8), again behind only last year.
Ratings For Third and Final Round Coverage of The Masters
Dating Back to 2001
(Numbers from CBS Sports via Fang’s Bites, ESPN.com)
