For the second straight week, ratings and viewership declined for the NFL national window.
The Week 2 NFL national window, featuring Chargers/Patriots, earned a 13.3 final rating and 22.662 million viewers on CBS Sunday afternoon — down 17% in ratings and 16% in viewership from last year (NE/NYJ*: 16.2, 27.010M), and down 8% and 5%, respectively, from 2009 (PIT/CHI*: 14.5, 23.879M).
This marks the lowest rated, least-viewed 4:15 PM NFL national window since Week 7 last year (NE/SD*: 13.1, 21.918M), a telecast that also featured the Chargers against the Patriots.
Sunday’s telecast was outdrawn by Sunday Night Football on NBC (PHI/ATL: 14.3, 23.424M), marking the second straight week that the national window was not the top telecast of the week.
UPDATE 9/24: Earlier in the day, regional action including Jaguars/Jets drew an 8.5 final rating and 13.558 million viewers, down 6% in ratings and 9% in viewership from last year (MIA/MIN*: 9.0, 14.830M), and flat and down 3%, respectively, compared to 2009 (NE/NYJ*: 8.5, 13.965M).
So far this season, all three NFL telecasts on CBS have had declines versus last year.
(This week’s numbers from The Voice of TV; asterisk indicates featured game of regional window)
