ESPN’s “Sunday Night Baseball” hit a season-low in viewership last weekend. In other news, the NASCAR Nationwide Series from Charlotte declined from last year, and CBS also saw declines for PGA Tour coverage at Colonial.
Season-Low For ESPN’s “Sunday Night Baseball”
- Last week’s Braves/Mets “Sunday Night Baseball” game drew 1.2 million viewers on ESPN, the smallest Sunday night audience of the season. The previous low was 1.5 million for Angels/White Sox two weeks earlier. (Sun. numbers from The Futon Critic)
Nationwide Series at Charlotte Down on ABC
- The NASCAR Nationwide Series History 300 from Charlotte, the first race of the season on broadcast TV, earned a 1.5 final rating and 2.2 million viewers on ABC last Saturday — down 12% in ratings and 14% in viewership from last year (1.7, 2.6M), and down 6% and 10%, respectively, from 2011 (1.6, 2.5M). Albeit in a better timeslot, the race outdrew Sunday’s Formula 1 Grand Prix of Monaco on NBC (1.0, 1.4M).
Double-Digit Declines For PGA at Colonial
- Final round coverage of the PGA Tour Crowne Plaza Invitational drew a 1.5 final rating and just under 2.2 million viewers on CBS, down 12% in ratings from last year (1.7), and down 21% and 24%, respectively, from 2011 (1.9, 2.9M). The final round had the highest median age of any sports program on broadcast last weekend (63). On Saturday, third round action drew a 0.9 and 1.2 million — down 25% in ratings from last year (1.2), and down 18% and 21%, respectively, from 2011 (1.1, 1.6M).
