An unappealing match-up on “Thursday Night Football” barely avoided a season-low last week.
The Week 14 Texans/Jaguars “Thursday Night Football” game drew a 3.0 U.S. rating and 4.6 million viewers on NFL Network last week, down 29% in ratings and 31% in viewership from Broncos/Raiders last year (4.2, 6.8M), and down 25% and 30%, respectively, from Browns/Steelers in 2011 (4.0, 6.6M).
Texans/Jaguars earned the second-lowest rating and viewership of the season for a Thursday night game, ahead of only Buccaneers/Panthers in Week 8 (2.9, 4.6M), which aired opposite the World Series. Overall, only two games earned lower numbers this season — the aforementioned Buccaneers/Panthers game, and the Week 5 Chargers/Raiders game that started at 11:30 PM ET (1.6, 2.5M).
The Texans have now played in the second-least viewed Thursday, Sunday and Monday night games this season.
(Week 14 finals from Bloomberg, Media Life Magazine)
