Demographic Data For Select Sporting Events
By age/income
|
Telecast
|
Med. Age
|
Median Income
|
Ages 2-17
|
Ages 18-34
|
Ages 35-54
|
Ages 55-99
|
||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Rtg.
|
Vwrs.
|
Pct
|
Rtg.
|
Vwrs.
|
Pct
|
Rtg.
|
Vwrs.
|
Pct
|
Rtg.
|
Vwrs.
|
Pct
|
|||
|
2013 NBA Finals: Heat 4, Spurs 3 (ABC)
|
||||||||||||||
| Game 1 |
40
|
$57,300
|
3.0
|
1.88M
|
13%
|
5.8
|
3.94M
|
28%
|
5.6
|
4.47M
|
31%
|
5.1
|
3.95M
|
28%
|
| Game 2 |
41
|
$58,800
|
2.8
|
1.77M
|
12%
|
5.9
|
4.00M
|
27%
|
6.0
|
4.81M
|
33%
|
5.1
|
3.99M
|
27%
|
| Game 3 |
41
|
$57,800
|
2.5
|
1.61M
|
11%
|
6.0
|
4.06M
|
29%
|
5.5
|
4.45M
|
32%
|
5.0
|
3.92M
|
28%
|
| Game 4 |
41
|
$58,200
|
3.1
|
1.97M
|
12%
|
6.5
|
4.40M
|
27%
|
6.8
|
5.46M
|
34%
|
5.6
|
4.40M
|
27%
|
| Game 5 |
43
|
$58,900
|
2.9
|
1.85M
|
11%
|
6.3
|
4.25M
|
26%
|
6.5
|
5.23M
|
32%
|
6.3
|
4.94M
|
30%
|
| Game 6 |
40
|
$59,400
|
4.1
|
2.60M
|
13%
|
8.7
|
5.88M
|
28%
|
8.0
|
6.44M
|
31%
|
7.3
|
5.72M
|
28%
|
| Game 7 |
40
|
$58,300
|
5.8
|
3.72M
|
14%
|
10.5
|
7.11M
|
27%
|
10.4
|
8.37M
|
32%
|
9.1
|
7.13M
|
27%
|
|
2013 World Series: Red Sox 4, Cardinals 2 (FOX)
|
||||||||||||||
| Game 1 |
53
|
$64,800
|
1.5
|
930K
|
6%
|
3.6
|
2.43M
|
17%
|
5.3
|
4.32M
|
30%
|
8.2
|
6.72M
|
47%
|
| Game 2 |
55
|
$66,400
|
1.2
|
745K
|
6%
|
3.0
|
2.02M
|
15%
|
4.8
|
3.93M
|
29%
|
8.2
|
6.74M
|
50%
|
| Game 3 |
55
|
$64,900
|
1.0
|
647K
|
5%
|
2.8
|
1.89M
|
15%
|
4.3
|
3.48M
|
28%
|
7.9
|
6.45M
|
52%
|
| Game 4 |
54
|
$66,500
|
1.5
|
942K
|
6%
|
4.0
|
2.72M
|
17%
|
5.7
|
4.63M
|
29%
|
9.4
|
7.69M
|
48%
|
| Game 5 |
53
|
$68,300
|
1.4
|
905K
|
6%
|
3.8
|
2.54M
|
18%
|
5.0
|
4.06M
|
28%
|
8.5
|
6.94M
|
48%
|
| Game 6 |
53
|
$68,300
|
1.9
|
1.24M
|
6%
|
5.1
|
3.44M
|
18%
|
7.0
|
5.64M
|
29%
|
10.8
|
8.86M
|
46%
|
|
2013 Stanley Cup Final: Blackhawks 4, Bruins 2 (NBC, NBCSN)
|
||||||||||||||
| Game 1 |
45
|
$73,000
|
0.9
|
575K
|
9%
|
2.4
|
1.60M
|
25%
|
2.7
|
2.15M
|
34%
|
2.6
|
1.99M
|
31%
|
| Game 2 |
46
|
$84,400
|
0.7
|
436K
|
11%
|
1.3
|
887K
|
22%
|
1.7
|
1.40M
|
35%
|
1.6
|
1.24M
|
31%
|
| Game 3 |
45
|
$83,100
|
0.5
|
329K
|
8%
|
1.5
|
1.01M
|
25%
|
1.8
|
1.48M
|
37%
|
1.5
|
1.19M
|
30%
|
| Game 4 |
47
|
$76,900
|
0.9
|
558K
|
9%
|
2.2
|
1.46M
|
23%
|
2.8
|
2.26M
|
35%
|
2.8
|
2.18M
|
34%
|
| Game 5 |
48
|
$70,400
|
0.8
|
496K
|
9%
|
1.9
|
1.30M
|
23%
|
2.2
|
1.79M
|
32%
|
2.6
|
2.05M
|
36%
|
| Game 6 |
45
|
$78,500
|
1.2
|
733K
|
9%
|
3.1
|
2.11M
|
26%
|
3.6
|
2.90M
|
36%
|
3.1
|
2.42M
|
30%
|
|
2013 NCAA Tournament Final Four (CBS)
|
||||||||||||||
| Semi #1 |
52
|
$67,200
|
1.8
|
1.12M
|
8%
|
3.7
|
2.48M
|
17%
|
5.3
|
4.22M
|
29%
|
8.5
|
6.65M
|
46%
|
| Semi #2 |
50
|
$70,100
|
1.9
|
1.21M
|
7%
|
5.0
|
3.38M
|
20%
|
6.9
|
5.53M
|
32%
|
9.0
|
7.00M
|
41%
|
| Champ. |
48
|
$70,300
|
3.0
|
1.92M
|
8%
|
7.5
|
5.10M
|
22%
|
9.5
|
7.62M
|
33%
|
11.3
|
8.78M
|
37%
|
|
2013 Bowl Championship Series (ESPN)
|
||||||||||||||
| Rose |
53
|
$75,000
|
2.2
|
1.41M
|
8%
|
3.7
|
2.52M
|
15%
|
6.4
|
5.17M
|
30%
|
10.2
|
7.93M
|
47%
|
| Orange |
49
|
$74,100
|
1.4
|
871K
|
8%
|
2.7
|
1.83M
|
17%
|
4.6
|
3.65M
|
35%
|
5.4
|
4.21M
|
40%
|
| Sugar |
49
|
$74,000
|
1.4
|
906K
|
9%
|
2.5
|
1.67M
|
16%
|
4.5
|
3.59M
|
35%
|
5.1
|
3.96M
|
39%
|
| Fiesta |
49
|
$74,500
|
1.9
|
1.22M
|
10%
|
3.1
|
2.07M
|
17%
|
5.1
|
4.12M
|
33%
|
6.3
|
4.90M
|
40%
|
| BCS NC |
48
|
$71,400
|
3.9
|
2.45M
|
9%
|
7.5
|
5.06M
|
19%
|
11.1
|
8.88M
|
34%
|
12.8
|
9.99M
|
38%
|
|
2013 U.S. Open Singles Finals (CBS)
|
||||||||||||||
| Women |
56
|
$65,100
|
0.5
|
334K
|
5%
|
0.9
|
630K
|
10%
|
2.3
|
1.85M
|
30%
|
4.1
|
3.36M
|
54%
|
| Men |
60
|
$65,100
|
0.2
|
125K
|
4%
|
0.4
|
302K
|
9%
|
1.1
|
848K
|
25%
|
2.6
|
2.11M
|
62%
|
|
2013 WNBA Finals: Lynx 3, Dream 0 (ESPN/ESPN2)
|
||||||||||||||
| Game 1 |
52
|
$56,100
|
0.1
|
36K
|
9%
|
0.1
|
63K
|
16%
|
0.1
|
115K
|
29%
|
0.2
|
176K
|
45%
|
| Game 2 |
54
|
$39,400
|
0.0
|
21K
|
6%
|
0.1
|
70K
|
21%
|
0.1
|
79K
|
24%
|
0.2
|
160K
|
49%
|
| Game 3 |
57
|
$53,600
|
0.0
|
27K
|
8%
|
0.1
|
35K
|
11%
|
0.1
|
86K
|
27%
|
0.2
|
173K
|
54%
|
Page 2 of 2
