Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers

Demographic Data For Select Sporting Events

By gender

WOMEN
TC	Women Overall			Girls 2-17			Women 18-34			Women 35-54			Women 55-99
TC	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct
2013 NBA Finals: Heat 4, Spurs 3
Game 1	3.6	5.28M	37%	2.1	652K	5%	4.2	1.42M	10%	3.9	1.59M	11%	3.8	1.61M	11%
Game 2	3.7	5.44M	37%	2.1	648K	4%	4.2	1.41M	10%	4.3	1.75M	12%	3.8	1.63M	11%
Game 3	3.6	5.35M	38%	1.7	542K	4%	4.5	1.51M	11%	4.0	1.64M	12%	3.9	1.66M	12%
Game 4	4.2	6.27M	39%	2.3	725K	4%	4.8	1.61M	10%	5.1	2.09M	13%	4.3	1.84M	11%
Game 5	4.1	6.12M	38%	2.1	639K	4%	4.6	1.56M	10%	4.7	1.91M	12%	4.8	2.01M	12%
Game 6	5.4	8.05M	39%	3.1	978K	5%	6.8	2.29M	11%	6.0	2.46M	12%	5.5	2.33M	11%
Game 7	7.1	10.56M	40%	4.5	1.40M	5%	8.6	2.90M	11%	7.9	3.26M	12%	7.1	3.01M	11%
2013 World Series: Red Sox 4, Cardinals 2
Game 1	3.7	5.58M	39%	1.0	308K	2%	2.5	851K	6%	4.0	1.67M	12%	6.2	2.75M	19%
Game 2	3.4	5.19M	39%	0.8	242K	2%	2.3	772K	6%	3.6	1.50M	11%	6.1	2.68M	20%
Game 3	3.3	4.90M	39%	0.8	264K	2%	1.8	605K	5%	3.2	1.33M	11%	6.1	2.70M	22%
Game 4	4.1	6.19M	39%	1.2	375K	2%	2.9	990K	6%	4.4	1.82M	11%	6.8	3.01M	19%
Game 5	3.7	5.63M	39%	1.0	327K	2%	2.8	940K	7%	3.9	1.62M	11%	6.2	2.74M	19%
Game 6	5.2	7.85M	41%	1.4	429K	2%	4.1	1.37M	7%	5.7	2.35M	12%	8.4	3.71M	19%
2013 Stanley Cup Final: Blackhawks 4, Bruins 2
Game 1	1.7	2.50M	39%	0.7	226K	4%	1.7	581K	9%	1.9	776K	12%	2.2	920K	14%
Game 2	1.0	1.53M	39%	0.5	150K	4%	1.1	359K	9%	1.2	490K	12%	1.3	529K	13%
Game 3	1.0	1.44M	36%	0.4	120K	3%	0.9	315K	8%	1.3	526K	13%	1.1	482K	12%
Game 4	1.8	2.69M	42%	0.7	218K	3%	1.6	548K	8%	2.2	921K	14%	2.4	1.01M	16%
Game 5	1.4	2.13M	38%	0.6	177K	3%	1.3	457K	8%	1.5	632K	11%	2.0	859K	15%
Game 6	2.2	3.27M	40%	1.1	327K	4%	2.2	748K	9%	2.8	1.16M	14%	2.4	1.04M	13%
2013 NCAA Tournament Final Four
Semi#1	3.7	5.55M	38%	1.5	466K	3%	2.5	836K	6%	3.6	1.49M	10%	6.5	2.76M	19%
Semi#2	4.5	6.64M	39%	1.6	507K	3%	3.5	1.20M	7%	4.9	2.02M	12%	6.9	2.91M	17%
Champ.	5.9	8.82M	38%	2.1	648K	3%	5.1	1.74M	7%	6.9	2.85M	12%	8.5	3.58M	15%
2013 Bowl Championship Series
Rose	4.1	6.01M	35%	1.5	472K	3%	2.7	921K	5%	4.3	1.78M	10%	6.7	2.84M	17%
Orange	2.4	3.58M	34%	1.0	307K	3%	1.8	608K	6%	3.0	1.21M	11%	3.4	1.45M	14%
Sugar	2.3	3.37M	33%	1.1	343K	3%	1.5	523K	5%	2.9	1.19M	12%	3.1	1.32M	13%
Fiesta	2.7	3.94M	32%	1.2	365K	3%	1.8	626K	5%	3.4	1.38M	11%	3.7	1.56M	13%
BCS NC	6.3	9.37M	36%	2.4	749K	3%	4.9	1.67M	6%	7.7	3.16M	12%	9.0	3.80M	14%
2013 U.S. Open Singles Finals
Women	2.0	2.95M	48%	0.4	138K	2%	0.8	285K	5%	2.0	826K	13%	3.8	1.70M	28%
Men	1.1	1.70M	49%	0.2	53K	2%	0.4	140K	4%	0.9	371K	11%	2.6	1.13M	33%
2013 WNBA Finals: Lynx 3, Dream 0
Game 1	0.1	157K	40%	0.1	24K	6%	0.1	26K	7%	0.1	38K	10%	0.2	70K	18%
Game 2	0.1	111K	34%	0.0	14K	4%	0.1	20K	6%	0.0	16K	5%	0.1	62K	19%
Game 3	0.1	118K	37%	0.0	8K	2%	0.0	10K	3%	0.1	29K	9%	0.2	71K	22%
MEN
TC	Men Overall			Boys 2-17			Men 18-34			Men 35-54			Men 55-99
TC	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct	Rtg.	Vwrs.	Pct
2013 NBA Finals: Heat 4, Spurs 3
Game 1	6.4	8.96M	63%	3.8	1.23M	9%	7.5	2.53M	18%	7.3	2.88M	20%	6.6	2.34M	16%
Game 2	6.5	9.12M	63%	3.5	1.13M	8%	7.7	2.59M	18%	7.8	3.05M	21%	6.6	2.36M	16%
Game 3	6.2	8.70M	62%	3.3	1.07M	8%	7.6	2.56M	18%	7.2	2.81M	20%	6.4	2.26M	16%
Game 4	7.1	9.96M	61%	3.8	1.24M	8%	8.3	2.79M	17%	8.6	3.37M	21%	7.2	2.56M	16%
Game 5	7.2	10.15M	62%	3.7	1.22M	7%	8.0	2.69M	17%	8.5	3.31M	20%	8.2	2.93M	18%
Game 6	8.9	12.59M	61%	5.0	1.63M	8%	10.6	3.59M	17%	10.2	3.98M	19%	9.5	3.39M	16%
Game 7	11.2	15.76M	60%	7.1	2.32M	9%	12.5	4.21M	16%	13.1	5.11M	19%	11.5	4.11M	16%
2013 World Series: Red Sox 4, Cardinals 2
Game 1	6.1	8.82M	61%	1.9	621K	4%	4.7	1.58M	11%	6.7	2.65M	18%	10.5	3.97M	28%
Game 2	5.7	8.24M	61%	1.5	503K	4%	3.7	1.24M	9%	6.1	2.43M	18%	10.8	4.06M	30%
Game 3	5.3	7.57M	61%	1.2	383K	3%	3.8	1.28M	10%	5.4	2.16M	17%	10.0	3.75M	30%
Game 4	6.8	9.78M	61%	1.7	568K	4%	5.1	1.73M	11%	7.1	2.81M	18%	12.4	4.68M	29%
Game 5	6.1	8.81M	61%	1.8	578K	4%	4.7	1.60M	11%	6.1	2.44M	17%	11.1	4.20M	29%
Game 6	7.9	11.33M	59%	2.5	812K	4%	6.1	2.07M	11%	8.3	3.29M	17%	13.7	5.15M	27%
2013 Stanley Cup Final: Blackhawks 4, Bruins 2
Game 1	2.7	3.81M	60%	1.1	349K	5%	3.0	1.01M	16%	3.5	1.38M	22%	3.0	1.07M	17%
Game 2	1.7	2.44M	62%	0.9	286K	7%	1.6	528K	13%	2.3	911K	23%	2.0	710K	18%
Game 3	1.8	2.56M	64%	0.6	209K	5%	2.0	691K	17%	2.4	954K	24%	2.0	704K	18%
Game 4	2.7	3.77M	58%	1.0	340K	5%	2.7	911K	14%	3.4	1.34M	21%	3.3	1.18M	18%
Game 5	2.5	3.51M	62%	1.0	319K	6%	2.5	840K	15%	3.0	1.16M	21%	3.3	1.19M	21%
Game 6	3.5	4.89M	60%	1.2	405K	5%	4.0	1.36M	17%	4.5	1.75M	21%	3.9	1.38M	17%
2013 NCAA Tournament Final Four
Semi#1	6.3	8.92M	62%	2.0	655K	5%	4.9	1.64M	11%	7.0	2.74M	19%	10.9	3.89M	27%
Semi#2	7.4	10.47M	61%	2.1	698K	4%	6.5	2.18M	13%	9.0	3.50M	20%	11.5	4.08M	24%
Champ.	10.4	14.60M	62%	3.9	1.27M	5%	9.9	3.36M	14%	12.2	4.77M	20%	14.6	5.20M	22%
2013 Bowl Championship Series
Rose	7.8	11.01M	65%	2.9	933K	5%	4.7	1.60M	9%	8.7	3.39M	20%	14.3	5.09M	30%
Orange	5.0	6.99M	66%	1.7	564K	5%	3.6	1.22M	12%	6.2	2.44M	23%	7.7	2.76M	26%
Sugar	4.8	6.75M	67%	1.7	563K	6%	3.4	1.14M	11%	6.1	2.40M	24%	7.4	2.64M	26%
Fiesta	5.9	8.37M	68%	2.6	858K	7%	4.3	1.44M	12%	7.0	2.73M	22%	9.4	3.34M	27%
BCS NC	12.1	17.01M	64%	5.2	1.70M	6%	10.1	3.39M	13%	14.6	5.72M	22%	17.4	6.19M	23%
2013 U.S. Open Singles Finals
Women	2.2	3.22M	52%	0.6	195K	3%	1.0	345K	6%	2.6	1.02M	17%	4.4	1.66M	27%
Men	1.2	1.69M	49%	0.2	73K	2%	0.5	162K	5%	1.2	477K	14%	2.6	981K	29%
2013 WNBA Finals: Lynx 3, Dream 0
Game 1	0.2	233K	60%	0.0	12K	3%	0.1	38K	10%	0.2	77K	20%	0.3	107K	27%
Game 2	0.2	217K	66%	0.0	7K	2%	0.1	50K	15%	0.2	63K	19%	0.3	97K	30%
Game 3	0.1	203K	63%	0.1	20K	6%	0.1	24K	7%	0.1	57K	18%	0.3	102K	32%

Page 2 of 2

Prev 12

Tags: Demo Reel

Big Names: Fowler Top Candidate to Replace Musburger (Also: Darren Sharper, Brian Billick)

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.