Overnight ratings for the Hero World Challenge struggled about as much as Tiger Woods did. In other news, CBS opened its college basketball slate with a slight drop, and ESPN scored solid numbers for Texas/Kentucky on Friday.
Tiger’s Last Place Finish Equals Big Drop For World Challenge
- Final round coverage of the Hero World Challenge golf event drew a 0.8 overnight rating on NBC Sunday afternoon, down 47% from last year (1.5) and down 20% from 2012 (1.0). Tiger Woods finished in last place, after a second-place finish last year. Third round coverage on Saturday drew a 0.9 overnight, down 36% from last year (1.4) and 18% from 2012 (1.1). (via Sports Business Daily)
Slight Drop For CBS’ College Hoops Opener
- Saturday’s Wisconsin/Marquette college basketball game, the season’s first telecast on CBS, drew a 0.8 overnight rating — down a tick from UCLA/Missouri last year (0.9) and down 27% from Baylor/Kentucky in 2012 (1.1). Later in the day, Northwestern/Butler drew a mere 0.3 overnight on FOX opposite the SEC Championship Game. (via Sports Business Daily)
2.1M For Texas/Kentucky on ESPN
- Friday’s Texas/Kentucky SEC-Big 12 Challenge game drew 2.1 million viewers on ESPN. There was no comparable game last year. Later in the evening, Florida/Kansas drew 1.2 million — up 1% from Kentucky/Baylor in a later timeslot last year (1.19M to 1.18M). (via TV By the Numbers)
