For the first time since Week 2, FOX scored an increase in viewership for NFL action.
The Week 6 NFL singleheader window, featuring Panthers/Seahawks in 38% of markets, drew a 10.6 final rating and 17.9 million viewers on FOX last Sunday afternoon — up 13% in ratings and 16% in viewership from coverage on CBS last year (9.4, 15.4M), and the highest rated singleheader in Week 6 of the season since 2010 (12.8).
The telecast, which included just three other games, was the first on FOX since Week 2 to have an increase in viewership. The network’s previous four telecasts — singleheaders in Weeks 3 and 5 and a doubleheader in Week 4 — were either down or flat compared to last year.
Despite the increase, Sunday’s audience was the smallest for a singleheader on FOX this season (four total). It still topped the two singleheader telecasts on CBS, which drew 16.7 million (Week 2) and 15.8 million (Week 4).
(Wknd. numbers via Sports Business Daily)
