The Packers/Vikings rivalry was no match for last year’s NFC Championship rematch, but still put up solid numbers on NBC.
The Week 2 Packers/Vikings Sunday Night Football game earned a 12.7 final rating and 22.8 million viewers on NBC, down 16% in ratings and 14% in viewership from Seahawks/Packers last year, the most-watched Week 2 primetime game since 1991 (15.1, 26.4M). Compared to Bears/49ers in 2014, ratings dropped 2% (from 12.9) but viewership increased 3% (from 22.2M).
Though down from last year, the Vikings’ win delivered the second-largest primetime audience in Week 2 of the season since 2011 (23.4M) — including not just Sunday Night Football, but Thursday and Monday night games as well.
Figures do not include the 202,000 viewers who watched on NFL and NBC streaming platforms. The combined TV and online audience was 23.0 million viewers, still the second-largest Week 2 primetime audience since ’11.
Including streaming, NBC has averaged 23.9 million viewers for NFL coverage through Week 2 — down 11% from last year’s TV-only average of 26.8 million. Keep in mind that last year’s three-game average was not just the best ever for SNF on NBC, it was the best for any primetime NFL package since 1993.
Among adults 18-49, SNF scored an 8.2 rating — down 15% from last year (9.7), down 4% from 2014 (8.5), and the lowest Week 2 SNF rating in the demo since Steelers/Browns in 2008 (7.2).
(Wknd. numbers via ShowBuzz Daily)
