A real stinker sent Sunday Night Football to a fifth-straight ratings low.
The Week 4 Chiefs/Steelers Sunday Night Football game had a 10.3 final rating and 18.1 million viewers on NBC, down 27% in ratings and 25% in viewership from Cowboys/Saints last year (14.1, 24.2M) and down 24% and 22%, respectively, from Saints/Falcons in 2014 (13.5, 23.1M).
The Steelers’ blowout win, the most-lopsided SNF game after one quarter since 2007, ranks as the lowest rated Week 4 edition of SNF since Eagles/Giants in 2007 (9.4) and the least-watched since Bears/Eagles in 2008 (17.3M). Regardless of week, the 10.3 rating is the lowest for SNF since Week 15 of the 2013 season — when Bengals/Steelers had a 9.9.
All five NFL telecasts on NBC this season have hit a multi-year low in ratings, and three of the five have hit lows in viewership.
Sunday’s figures do not include the 116,000 viewers who watched via live stream, the smallest streaming audience for a primetime game this season. With those numbers included, the game scored a combined 18.2 million.
Among adults 18-49, SNF had a 6.7 rating — down 23% from both last year and 2014 (8.7).
