It did not finish with a seven-year low, as in the overnights, but Sunday’s NFL national window was still subpar.
The Week 9 NFL national window, featuring Colts/Packers in 87% of markets, had an 11.7 final rating and 20.2 million viewers on CBS Sunday afternoon — down 18% in ratings and 16% in viewership from Broncos/Colts last year (14.3, 24.0M) and down 30% and 31%, respectively, from coverage featuring Broncos/Patriots in 2014 (16.8, 29.1M).
Outside of Week 17, when both FOX and CBS air doubleheaders, the telecast ranks as the lowest rated and least-watched NFL national window since Week 5 in 2014 — when coverage featuring Chiefs/49ers had an 11.5 and 19.7 million.
It also ranks as the lowest rated national window in Week 9 of the season since Steelers/Packers in 2005 (11.5) and the least-watched since coverage featuring Chargers/Giants in 2009 (19.3M).
The five NFL national windows on CBS have been the five lowest rated and least-watched, with all-but-one hitting a multi-year low in both measures. Overall, five of the nine national windows this season have had less than a 13.0 rating and seven have had fewer than 23 million viewers — compared to just one such game all of last season.
Earlier in the day, regional action had a 6.9 and 11.3 million — down 15% in ratings and 14% in viewership from last year (8.1, 13.2M) but up 19% and 22%, respectively, from 2014 (5.8, 9.3M).
(Wknd. numbers via ShowBuzz Daily 11/8)
