Thursday Night Football ratings continue to hold up well.
Chiefs-Raiders had an 8.6 rating and 14.4 million viewers on CBS and NFL Network Thursday, down a tick in ratings and 1% in viewership from the fourth CBS simulcast last year, Broncos-Chargers in Week 6 (8.7, 14.5M), and down 9% and 5% respectively from the fourth simulcast in 2015, Colts-Texans in Week 5 (9.5, 15.1M).
Compared to last year’s Week 7 TNF game, Packers-Bears on CBS and NFL Network, ratings were flat and viewership up 1% from 14.2 million. Last year’s Raiders-Chiefs TNF game, which took place in Week 14 and was simulcast on NBC, had a 10.5 and 17.4 million.
The Raiders’ last-second win attracted a streaming audience of 492,000 viewers on Amazon Prime and the various CBS and NFL digital platforms, bringing the overall audience up to 14.9 million. Last year’s TV+streaming audience was not available.
For the night, Thursday Night Football easily took top honors in viewership, adults 18-49 (4.5), adults 18-34 (3.6) and adults 25-54 (5.3). It dominated the competing Cubs-Dodgers MLB NLCS Game 5 on TBS (5.2M, 1.4 A18-49).
Over the past three weeks, Thursday Night Football has averaged 14.8 million viewers on CBS and NFL Network — up 9% from the same three weeks on the same networks last year (13.6M).
[Thu. numbers from CBS Sports PR, Programming Insider 10.20]
