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Home › Ratings › 2022 ratings wrap: Another dominant year for NFL

2022 ratings wrap: Another dominant year for NFL

by Jon Lewis
4 years ago
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5
INGLEWOOD, CA - FEBRUARY 13: Los Angeles Rams Quarterback Matthew Stafford (9) throws a pass to Los Angeles Rams Running Back Cam Akers (23) in the first half during Super Bowl LVI between the Cincinnati Bengals and the Los Angeles Rams on February 13, 2022, at SoFi Stadium in Inglewood, CA. (Photo by Brian Rothmuller/Icon Sportswire)

INGLEWOOD, CA - FEBRUARY 13: Los Angeles Rams Quarterback Matthew Stafford (9) throws a pass to Los Angeles Rams Running Back Cam Akers (23) in the first half during Super Bowl LVI between the Cincinnati Bengals and the Los Angeles Rams on February 13, 2022, at SoFi Stadium in Inglewood, CA. (Photo by Brian Rothmuller/Icon Sportswire)

As should surprise nobody, the NFL yet again dominated the list of most-watched sporting events in 2022.

NFL games made up 45 of the 50 largest Nielsen-measured sports audiences last year, including the top 32, with Super Bowl 56 between the Rams and Bengals taking its customary spot atop the list with more than 99 million. The only exceptions were the FIFA World Cup Final, the Olympic Super Bowl lead-out, and three college football games — last season’s Georgia-Alabama national championship and this season’s CFP semifinals on New Year’s Eve.

Outside of football, the World Cup and Olympics, North Carolina-Duke in the NCAA men’s Final Four was the top game last year with 17.66 million viewers, followed by the Kentucky Derby and Game 6 of the NBA Finals.

Notable events to miss the top 50 — even with NFL games excluded — include NASCAR’s Daytona 500 (8.87M) and the top game of the Stanley Cup Final (Lightning-Avalanche Game 5: 5.15M).

Below are the 50 most-watched games of 2022, the 50 most-watched games with the NFL excluded, and a list of top games by sport.

50 most-watched games of 2022

World Cup numbers include pre-match coverage. Because not every network reports separate streaming data, for the sake of consistency all data here is from Nielsen-only (e.g., not including additional streaming data calculated by Adobe Analytics).

Last season’s NFL playoff games took up the top four spots, with Giants-Cowboys on Thanksgiving the top game from the current season at #5.

most watched games of 2022

50 most-watched games of 2022, excluding the NFL

College football games took up three of the top four spots with NFL games excluded.

most watched games of 2022 excluding NFL

Most-watched games of 2022 by sport

most-watched games of 2022 by sport

Tags: List of Most-Watched Sporting EventsYear in Review
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Full charts below.

2023 ratings wrap: NFL sweeps top 50

by Jon Lewis
3 years ago
12

The NFL's dominance of the sports industry reached a new level in 2023.

PASADENA, CA - JANUARY 02: General view of the exterior of the Rose Bowl Stadium before the Rose Bowl game between the Penn State Nittany Lions and the Utah Utes on January 2, 2023 at the Rose Bowl Stadium in Pasadena, CA. (Photo by Ric Tapia/Icon Sportswire)

Halftime: 50 most-watched sporting events of 2023 (so far)

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3 years ago
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The annual halftime list of the most-watched sporting events so far.

Indianapolis, IN - January 8, 2022 - Lucas Oil Stadium:  2022 CFP National Championship.
(Photo by Phil Ellsworth / ESPN Images)

2022 in Review

by Adam Gostomelsky
4 years ago
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2022 was a whirlwind of a year in sports media. While there was a little bit of everything, there...

Indianapolis, IN - January 8, 2022 - Lucas Oil Stadium:  2022 CFP National Championship.
(Photo by Phil Ellsworth / ESPN Images)

Halftime: 50 most-watched sporting events of 2022 (so far)

by Jon Lewis
4 years ago
8

The NFL dominates more than usual.

SMW Podcast

Bomani Jones joins the pod, plus thoughts on Ernie Johnson's exit, World Series ratings and more
0:000:00
Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
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