A matchup of playoff contenders — at least entering the night — helped Thursday Night Football to yet another strong outing.
The latest edition of NFL Thursday Night Football on Amazon Prime Video (Bengals-Ravens) averaged a 6.2 rating and 12.92 million viewers, up 22% in ratings and 25% in viewership from Titans-Packers last year (5.1, 10.32M). All ten editions of TNF this season have posted a double-digit increase in viewership, with six of those up by at least a quarter.
The Ravens’ win, which peaked with 15.2 million viewers, delivered the fifth-largest TNF audience of the season and sixth-largest since the series moved to Amazon last year. It was the most-watched TNF game in more than a month, since Broncos-Chiefs in Week 6 (13.83M).
TNF is now averaging 12.27 million viewers for the season, up 26% from last year (9.72M). Viewership is up a more modest 19% in adults 18-49 (5.83M) and 15% in 18-34 (2.57M), contributing to a slightly higher median age this year (48) than last (47).
Nielsen is not including Amazon’s internal “first party” data in its viewership estimates for TNF, as was originally planned. Those figures are included in a separate “Integrated Live Streaming Report” that has yet to be accredited by the Media Ratings Council. Using that measure, Thursday’s game averaged 13.65 million viewers and TNF is averaging 13.43 million for the season.
For the rest of Thursday’s sports viewership figures, see the daily ratings chart. Additional ratings data from Programming Insider 11.17.
