The combination of a historic rivalry, surprising upset and picturesque winter weather helped deliver another above-average audience for Thursday Night Football.
The latest edition of NFL Thursday Night Football (Steelers-Browns) averaged 13.72 million viewers across Amazon Prime Video and local over-the-air simulcasts in the home markets, marking the seventh TNF game this season to top the 13 million mark — more than the two prior seasons combined (six).
The Browns’ upset win, which peaked with 14.97 million viewers in the 11 PM ET quarter-hour, delivered the fourth-largest TNF audience this season — behind Commanders-Eagles the prior week (14.42M), the Bills-Dolphins season premiere (14.96M) and Cowboys-Giants in Week 4 (16.22M).
There was no TNF game in Week 12 last season, which coincided with the Thanksgiving holiday. Prime Video instead carried Jets-Dolphins on the afternoon of Black Friday, which averaged 9.96 million.
Prime Video is now averaging 13.25 million viewers through 11 NFL games, up 10% from the first 11 games last season, including the aforementioned Black Friday telecast. (Keep in mind that the Black Friday game is not part of the TNF package and was not included in the official averages for last season.)
Compared to the first 11 TNF games last season — through Week 13 — this year’s average is up 5% from 12.58 million. Viewership is also up 36% from the first 11 games in 2022, Amazon’s first season carrying the series (9.74M).
