With one telecast to go, Thursday Night Football viewership is back trending at a five-year high.
Entering next week’s season finale, NFL Thursday Night Football is averaging 13.34 million viewers on Amazon Prime Video this season — up 11% from the same point last year (11.97M) and the highest 16-week average for TNF since 2019 (13.65M). This year’s average is virtually tied with 2021, the final year TNF aired on broadcast television (13.339 to 13.335 million).
Viewership does not include Amazon’s annual Black Friday game, which is not part of the TNF package. (That game — Raiders-Chiefs — averaged 13.51 million.)
The latest edition of TNF (Broncos-Chargers) averaged 11.03 million viewers, up 8% from last year (Saints-Rams: 10.20M) and the second-smallest TNF audience of the season, ahead of only the Broncos’ previous Thursday night appearance in October (9.81M).
The Chargers’ win was added to the TNF schedule as a replacement for an originally-scheduled Bengals-Browns game, the first flex scheduling change in the history of Thursday Night Football.
For the season, TNF is averaging 2.65 million adults under 35 and 6.08 million adults under 50, both up 9% from the same point a year ago (2.44 and 5.56 million respectively).
With the overall increase in viewership outpacing that of the younger demographics, it should go without saying that TNF is averaging a slightly older audience than a year ago. Its median age of 48.9 compares to 48.5 last year, but remains below the other linear NFL broadcasters (55.5).
