Ratings and viewership dipped for Saturday’s Chick-Fil-A Bowl.
The 2011 Chick Fil-A Bowl, won by #25 Auburn over unranked Virginia, earned a 3.6 U.S. rating and 6.155 million viewers on ESPN Saturday night — down 16% in ratings and 18% in viewership from last year (FSU/SC: 4.3, 7.492M), and down 14% and 18%, respectively, from 2009 (VT/TEN: 4.2, 7.513M).
The game ranks as the lowest rated and least-viewed edition of the bowl LSU’s 35-point blowout of Georgia Tech in 2008 (LSU/GT: 3.4, 5.635).
Despite the decline, the game earned the second-largest bowl audience of the week on ESPN, trailing only the Alamo Bowl.
Ratings/Viewership For the Chick-Fil-A Bowl
Past four seasons
|
Season
|
Date
|
Game
|
Net
|
Rating
|
Viewers (000)
|
|---|---|---|---|---|---|
|
2011-12
|
Sat., 12/31/11 | AUB 43, UVA 24 | ESPN |
3.6
|
6,155
|
|
2010-11
|
Fri., 12/31/10 | FSU 26, SC 17 | ESPN |
4.3
|
7,492
|
|
2009-10
|
Thu., 12/31/09 | VT 37, TEN 14 | ESPN |
4.2
|
7,513
|
|
2008-09
|
Wed., 12/31/08 | LSU 38, GT 3 | ESPN |
3.4
|
5,635
|
(This year’s numbers from Nielsen.com)
