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Home › Ratings › Colorado’s ratings mojo runs out in loss to Stanford

Colorado’s ratings mojo runs out in loss to Stanford

by Jon Lewis
3 years ago
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FORT WORTH, TX - SEPTEMBER 02: Colorado Buffaloes head coach Deion Sanders watches from the sidelines during the game between the TCU Horned Frogs and the Colorado Buffaloes on September 2, 2023 at Amon G. Carter Stadium in Fort Worth, Texas. (Photo by Matthew Pearce/Icon Sportswire)

FORT WORTH, TX - SEPTEMBER 02: Colorado Buffaloes head coach Deion Sanders watches from the sidelines during the game between the TCU Horned Frogs and the Colorado Buffaloes on September 2, 2023 at Amon G. Carter Stadium in Fort Worth, Texas. (Photo by Matthew Pearce/Icon Sportswire)

The Colorado Buffaloes’ worst loss of the season played out in front of their smallest television crowd in the Deion Sanders era.

Friday’s Stanford-Colorado college football game averaged a 1.9 rating and 3.29 million viewers on ESPN, marking easily the least-watched Buffaloes game of the season on Nielsen-rated television. Every other Colorado game on a Nielsen-rated network averaged at least seven million. (The Buffaloes’ game against Arizona State the previous week likely averaged fewer viewers on Pac-12 Network, but that channel is not Nielsen-rated.)

The previous Colorado game on cable — against Colorado State last month — averaged 9.3 million. Like that Colorado State game, Stanford-Colorado went to double-overtime and ended well into the early morning hours on the East Coast.

If low for a Colorado game, viewership was still the highest for a Friday night game this season and second-highest of any weeknight game (excluding holidays). Nebraska-Minnesota averaged 3.49 million on FOX on the opening Thursday of the season.

Viewership was nowhere close to the all-time high for a Friday night game on the ESPN networks, 7.79 million for Oregon-Arizona on Black Friday in 2010.

Earlier in the night, Tulane-Memphis averaged 1.72 million viewers — up 80% from Navy-SMU in the same window last year (959K).

(Nielsen estimates from ESPN PR, Sports TV Ratings 10.16)

Tags: CFB on ESPNCFB RatingsColorado Buffaloes ratingsPac-12 TV RatingsStanford TV Ratings
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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