The 2012 Super Bowl did not just set records on television.
Sunday’s live online stream of the Giants/Patriots Super Bowl attracted 2.105 million unique users on NBCSports.com and NFL.com, the largest online audience ever for a single-game sporting event.
This year marked the first time that the Super Bowl was streamed online.
The NBC telecast of the Super Bowl earned a 47.0 final rating and 111.346 million viewers — the highest rated U.S. television program since 1994, and the most-viewed U.S. television program of all-time.
(Sunday’s numbers from NBC Sports Group press release via Fang’s Bites; additional information from Media Life Magazine)
