Tiger Woods‘ second PGA Tour victory of the decade earned strong numbers on CBS Sunday.
Final round coverage of The Memorial drew a 3.5 final rating on CBS Sunday afternoon, up 169% from rain-affected coverage last year (1.3), and up 25% from 2010 (2.8).
The 3.5 rating is the highest for the final round of The Memorial since 2004 (3.5). Final round coverage of Woods’ previous victory in 2009 drew a 3.2.
Overall, this marks the second-highest rated final round of The Memorial over the past decade.
The Memorial was the twelfth of nineteen PGA Tour events this season to have a double-digit increase in ratings for final round coverage.
On Saturday, third round action drew a 2.4 final rating — up 71% from last year (1.4), and up 50% from rain-affected coverage last year (1.6).
Ratings For PGA Tour Events on Broadcast
Since The Masters
| Date | Event | Round | Net | Rating | vs. ?11 |
|---|---|---|---|---|---|
| Sat., 4/14/12 | RBC Heritage | Third | CBS |
1.2
|
+9%
|
| Sun., 4/15/12 | Final | CBS |
1.6
|
-16%
|
|
| Sat., 4/21/12 | Texas Open | Third | CBS |
1.0
|
+11%
|
| Sun., 4/22/12 | Final | CBS |
1.4
|
+17%
|
|
| Sat., 4/28/12 | Zurich Classic of New Orleans | Third | CBS |
1.2
|
+9%
|
| Sun., 4/29/12 | Final | CBS |
2.0
|
+5%
|
|
| Sat., 5/5/12 | Quail Hollow Championship | Third | CBS |
1.3
|
+8%
|
| Sun., 5/6/12 | Final | CBS |
2.3
|
+28%
|
|
| Sat., 5/12/12 | The Players Championship | Third | NBC |
2.3
|
+64%
|
| Sun., 5/13/12 | Final | NBC |
3.2
|
+3%
|
|
| Sat., 5/19/12 | Byron Nelson Invitational | Third | CBS |
1.1
|
even
|
| Sun., 5/20/12 | Final | CBS |
1.9
|
+36%
|
|
| Sat., 5/26/12 | Crowne Plaza Invitational | Third | CBS |
1.2
|
+9%
|
| Sun., 5/27/12 | Final | CBS |
1.7
|
-11%
|
|
| Sat., 6/2/12 | The Memorial | Third | CBS |
2.4
|
+71%
|
| Sun., 6/3/12 | Final | CBS |
3.5
|
+169%
|
(Sat./Sun. numbers from Sports Business Daily)
