The fifth night of the 2012 London Olympics attracted another massive overnight rating on NBC.
Tape delayed primetime coverage of the 2012 Summer Olympics drew a 24.0 overnight rating on NBC Tuesday night, up 4% from Beijing in 2008 (23.0), and up 12% from Athens in 2004 (21.5).
The most recent Olympics — the 2010 Winter Olympics from Vancouver — earned a 14.4 for comparable coverage.
Tuesday’s 24.0 overnight is the highest of the Olympics so far, topping Friday’s Opening Ceremony (23.0). The overnight also marks a 19% increase over Monday’s coverage (20.7).
Salt Lake City (31.3) led all markets for Tuesday’s primetime window, followed by Indianapolis (29.2), Kansas City (28.9), Denver (28.8) and Minneapolis (28.4).
(Tuesday’s numbers from NBC Sports Group via The Baltimore Sun)
